Blar i NTNU Open på forfatter "Lund, Mathieu Remaut"
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Brand Portfolio Management in the Norwegian Brewing Industry - An assessment of external and internal factors influencing the brand portfolio management of large established breweries in Norway.
Lund, Mathieu Remaut; Måseidvåg, Stine (Master thesis, 2018)Brand portfolios of established Norwegian breweries have become increasingly paramount for firms to manage successfully. Due to an extensive history of consolidations and acquisitions, a large amount of brands are currently ...